As a restaurant owner it’s easy to get excited about a big food portal. It solves the issue of not having an online presence and online ordering. Moreover, they have a huge pool of users and a marketing budget.

Reality strikes when you do the math: huge setup fees plus a two figures commission for each order. These costs could be considered marketing investment. But are you also willing to pay commision for every single order your loyal customers make?

When you draw the line, how long can your business afford to pay for orders from Just Eat, Uber Eats or Skip the Dishes type of portals without building a returning client base?